Group Project: Project Aim

Project Group: Mariana Spagnuolo, Fran Jordan and Ray O’Neill

The aim of this project is to enhance the shopping experience of the Ikea app and to address major problems with the existing solution. The team consists of Mariana Spagnuolo, Fran Jordan and myself, Ray O’Neill.

Ikea me is an attempt to extend the showroom experience that Ikea brings to it’s customers in-store and offer a frictionless medium to purchase online. This user-focused app is designed with our personas in mind, in which we developed from various market research findings.

In the following posts I will give an overview of our design process, prototype iterations and overall project reflection.