Designing for the user with Scenarios & Personas

User Personas

Persona development is a model that aims to encapsulate the qualitative data about our target user (Cooper, 2004).  Personas are an actionable image that act as a reference for designers that help them to guide them in making decisions when designing software. They illustrate various information about their target user in ways that other deliverables can’t. Personas must always have goals associated with it (Cooper, Reimann, Cronin, & Noessel, 2014).

Personas foster empathy. As a designer we could now replace ‘user’ with our personas name’s. Personas also allowed us to evaluate effective our app was in carrying our persona carrying out his/her primary task.  (Goodman, Kuniavsky, & Moed, 2012)

Universal Design & Personas


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Further Reading

I have written in dept about personas for previous projects. You can see these blog posts here:

A user scenario describes the personas point of view. (Goodwin & Cooper, 2009) states user scenarios places the personas that into the context of the problem that you are aiming to address. A huge benefit of scenarios is that it creates a narrative that can help create understanding for stakeholders around the problem that is being solved. A good user scenario should in include the goals of the user and the steps that user takes in order to reach their goal (Cooper, Reimann, Cronin, & Noessel, 2014).

In this scenario, I have written specifically for our persona, Ceighlan. I have described the ideal situation provide a clear way of picturing the behaviour of a user and the actions taken by the user.

The three scenarios for this project is as follows:

Scenario 1

Ceighlan has been given a follow up appointment with his social welfare officer and is encouraged to download the new Social Welfare app so that he can continue learning about social welfare and to make sure that he’s up to date before his next appointment. Ceighlan downloads the app on his iPhone and is met will a welcome screen, he logins into app that will the information he was provided with by his job officer and is then met with a screen encouraging him to finish filling in his details.

Scenario 2

It’s been four days since his first appointment and Ceighlan knows that his has to follow up meeting coming up but can’t remember the date. He opens the app, goes the appointment section and reminds himself that the Appointment is on the 5th at 3pm. He also quickly checks to see the documents that he needs to bring with him to this meeting.

Scenario 3

Ceighlan has want to look up some informations about Intreo, the public training service ahead of his next appointment. Ceighlan opens the app, and uses the explore feature to find the information that he needs.


  1. Cooper, A. (2004). The Inmates are Running the Asylum: Why High-tech Products Drive Us Crazy and How to Restore the Sanity (2 edition). Indianapolis, IN: Sams.
  2. Cooper, A., Reimann, R., Cronin, D., & Noessel, C. (2014). About Face: The Essentials of Interaction Design, 4th Edition.
  3. Goodwin, K., & Cooper, A. (2009). Designing for the Digital Age: How to Create Human-Centered Products and Services (1 edition). Indianapolis, IN: John Wiley & Sons.